Amazon gives you 2,000 characters for your product description. You can also add additional keywords here, but the focus should be on giving your customers the information they need to buy your product. Be sure to use capital letters and punctuation marks in your description so your customer can read it easily. Don`t worry – drafting that disclaimer or disclosure is much easier than you think. It`s pretty stereotypical. After all, Amazon wants to make it as easy as possible for affiliates to comply with the rules. The disclosure information should be placed close to the affiliate link itself, so that if the user can notice and click on the link, they can also easily notice and read or click on a link to read your disclaimer. With all this legal hocus-pocus, does it even make sense to sell on Amazon? If you`re reading this, you`re probably seriously considering starting an « Amazon business, » or maybe you already have it. Don`t let this information stop you from pursuing your dreams and starting a product business on Amazon. Could YOU select a disclaimer from the list below? Probably not.
Chances are your eyes are shining just above this hodgepodge of hashtags: If you have any questions or are just starting out, check out my legal checklist for new businesses. Whether you`re new to Amazon or elsewhere, this is a great resource to help you get started and align your legal ducks. Here they are, with my personal interpretation of what they mean: You can also download this guide on creating a disclaimer for Amazon Associates. Amazon and the FTC have very specific requirements for disclaimers and disclosure statements. Let`s take a look at these rules before looking at some real-life examples. Not everyone knows what an « affiliate link » or an « affiliate program » is. This is your chance to tell Amazon exactly what your product is and who it`s for. While Amazon itself doesn`t require you to have a privacy policy, Amazon requires you to comply with certain business legal requirements. These requirements, in turn, require that you have a privacy policy when collecting personal information from your users. What is a privacy policy and am I legally obliged to do so? And if so, how do I create a privacy policy? In today`s video, we will give it to you. And what exactly do they mean by « consideration »? They say they « don`t accept paid reviews, » so what kind of consideration do they get? Since you don`t have the whole story, you probably won`t be as willing to trust this website as you would if there was a clear disclaimer for every product review. Disclaimer, to say what exactly? Just because you include a disclaimer that would not necessarily stand up in court.
According to Amazon, one or two words are enough to be considered a disclaimer under FTC rules, as long as it`s really obvious and clear: But does Amazon require companies to have a disclaimer, privacy policy, terms and conditions, or other legal agreements? If you are a business owner or blogger who uses Amazon Partners or plans to use Amazon Associates, you may be wondering if you need a disclaimer or disclosure to notify users of your use of Amazon Associates, or if you also need other legal agreements. But you don`t want to stop there. You want to provide as much information as your customer needs to determine if your product is what they`re looking for, but you need to stay within the 250-character limit. sellercentral-europe.amazon.com/abuse-submission/form/incorrect-content Specifically, the FTC`s approval guides state that if there is a « substantial » relationship between an auditor and a product manufacturer, there must be a clear disclaimer describing the relationship. This could mean getting the product for free, getting paid to write the review, or having a professional or personal relationship with the manufacturer. Sprinkle your keywords several times in your product description, where they enhance your ad. Don`t use keywords for the sake of using keywords. First: This is a seller-specific text and has no place here. Second: All products on Amazon UK must be paid for in advance If the answer to any of these questions is yes, read on. Without the right disclaimers for product disclaimers, you could mislead your readers and potential customers.
But Amazon can delete all of a seller`s posts and the problem is going away for now. For example, the following disclaimer is unclear and not specific. Do YOU understand if you saw this on a website? I got it. This disclaimer would have been enforced by the person who made the offer, possibly by a seller who had been gone for a long time, and could be technically correct if, for example, the buyer was located in the United States, i.e. did not buy on its domestic market. The current buy box is « Sold and Fulfilled by Amazon » itself, so probably wouldn`t come from France, think of a disclaimer as a statement. Essentially, you`re telling people that you`re part of an affiliate marketing program. You have a financial relationship with a company. In this case, it`s Amazon.
You can include a link somewhere on your website (usually the footer) that leads clickers to a longer disclaimer, as Kids Tablets With Wifi did. The Prepared displays an affiliate disclaimer in the sidebar of its website`s homepage: What about the wording of your disclaimer? Are there guidelines? Yes, there is. One thing is clear, Amazon has a lot of good lawyers working for them. They have drafted participation agreements, guidelines for prohibited activities, other participation agreements. They`ve pretty much covered their butt on any potential legal issues that might arise from anyone selling things on Amazon. Hi, if I were to enter a disclaimer in the « legal_disclaimer_description » section when registering a new ASIN, where exactly would this disclaimer appear and how? They have just violated the Competition Act, a federal law created to promote legitimate competition among Canadian businesses. Like U.S. antitrust law, the Competition Act prohibits companies from using anti-competitive tactics (such as astroturfing) to gain dominance.
When I look at other listings, I see a section just above the « Product Description » section that reads: « Important Information Disclaimer Unless expressly stated in the product description, Amazon.co.uk is not… » The question is hypothetical with all his heart. I just want to understand how things work, where the information goes, and so on. My product is hypothetical at the moment, as is the disclaimer. I just want to understand. And finally, consider including a product review disclaimer in every review you post, whether it`s paid or not. Before you even start this list, you should know that if you decide to sell products on Amazon, you are complying with Amazon`s « Seller Participation Agreement. » This agreement is a bit difficult to find. If you want to click to find it, start with the help page. Click More topics and help pages, and then click Sell on Amazon. See below: One part clearly illustrates what your product does and one part shows why it is important. It`s not just Amazon that can punish you if you breach the contract.
Since not disclosing your affiliate status is a violation of FTC rules, they can take legal action against you. If you`ve ever spent time shopping on Amazon, you`ve probably seen countless warnings for product reviews — at least you used to. Once you`ve used a keyword in your ad, whether it`s the product title, product description, or backend keywords, you don`t want to use it anymore. Your customers can look at your photos before reading your product description, so your images should be clear. These separately linked, slightly longer warnings are good for bloggers who need to disclose multiple affiliate links or make a lot of warnings. I have some important information in the « Warning » section that I filled out on the first page of the list – but I don`t see it anywhere in the listing published on Amazon. Do I need to add it to my product description for it to appear? Don`t add keywords you`ve already used in your product title or description. You have the option to enter « search terms » and « platinum keywords ». It is not appropriate to bury information that reveals your affiliate link on a random web page, such as an « About Us » page or an « informational » page, and this type of disclaimer should not be placed at the bottom of your web pages, which users can never scroll down to.